Planeta Estate at True Sicily 2025

From March 12 to 15, Planeta Estate will take part in True Sicily, the exclusive luxury travel fair that brings the finest brands in authentic Sicilian hospitality together with the world’s most influential travel consultants in Palermo.

Following the success of its first edition in Noto, True Sicily 2025 is reaffirming its status as a premier event for the luxury travel sector, blending business and culture in a prestigious setting. The event will welcome around 60 top buyers from across the globe—including the United States, Argentina, Australia, Brazil, Canada, China, Japan, the United Kingdom, and more—offering them the opportunity to connect with 40 leading Sicilian hospitality brands through one-on-one meetings, expert panels, and exclusive networking sessions.

One of the key highlights will be on Thursday, March 13, at 5:30 PM, when Francesca Planeta will join a panel discussion in the Yellow Room at Palazzo dei Normanni, alongside industry leaders, to explore new perspectives on high-end tourism in Sicily.

This event is a valuable opportunity to showcase our commitment to creating authentic and sustainable experiences that celebrate the essence of Sicilian hospitality, nature, and culture.